How to Convert a Video to a New Format Using Adobe Media Encoder

Since I taught everyone the tricks of the trade about converting sound last week, I figured I’d go a step further and do the same thing with video. Just like sound, you cannot rely on one format to satisfy all of your video needs, so here’s how to convert video! Try not to get too excited.

Open up Adobe Media Encoder on your computer. To be honest, it’s not much to look at, so don’t be alarmed if your computer screen looks pretty empty like this:

In the top left corner there is a wee little + sign. Click on this to add a file to the queue. You may also simply click and drag a file from your desktop. Once your video is added, it should appear in your queue like below.

Right click on your file, to bring up an options menu. The first item on the list will say “Export Settings” which you want to click on. This brings up an entirely new screen with your video on the left, and your settings listed on the right. There’s a lot of information here, but we’re only worried about the “format” tab and the “Output Name.”

Click on Output Name to change the name and location of your file. Granted, you can always change this later, but you will save yourself some time and aggravation by just getting that out of the way now.

And then the important part, the Format. You will want to use different formats for different situations. Even if you are simply trying to upload a video to your website, you will need to convert the video to several different formats so it can be viewed using the different internet browsers. Here is a helpful list found in the Adobe Media Encoder Guide that will help you in choosing which format you’d like to use.

Video and animation

• Animated GIF (Windows only)

• FLV, F4V

Note: The FLV and F4V formats are container formats, each of which is associated with a set of video and audio formats. F4V files generally contain video data that is encoded using an H.264 video codec and the AAC audio codec. FLV files generally contain video data encoded using the On2 VP6 or Sorenson Spark codec and audio data encoded using an MP3 audio codec. Adobe Media Encoder CS5 can encode FLV files using the On2 VP6 video codec, not the Sorenson Spark codec.

• H.264 (AAC, 3GP, MP4, M4V)

• H.264 Blu-ray (M4V)

• MPEG-2 (MPA, M2V, MPG)

• MPEG-2 DVD (M2V)

• MPEG-2 Blu-ray (M2V, WAV)

• MPEG-4 • P2 (MXF)

Note: MXF is a container format. Adobe Media Encoder can encode and export movies in the Op-Atom variety of MXF containers using the DVCPRO25, DVCPRO50, and DVCPRO100, and AVC-Intra codecs.

• MXF OP1a (new in Adobe Media Encoder CS5.5)

• QuickTime movie (MOV; on Windows, requires QuickTime)

• Windows Media (WMV; Windows only)

• Video for Windows (AVI; Windows only)

Remember that although you can use Adobe Media Encoder for different medias such as sound and images, the above list applies specifically to video.

Once you have selected the appropriate format, click the triangle in the upper right corner (it looks like a play button.) Once you have done this, the status of your file should change from “waiting” to a bar that fills up as the file converts. Once Adobe Media Encoder finishes converting the file, the status will change again, this time to “done.”

Now simply go to the place where you saved the file and the process is complete! That was easy!


~ by stacyteierle on October 25, 2011.

One Response to “How to Convert a Video to a New Format Using Adobe Media Encoder”

  1. Stacy, not only was your post well written (and funny), but it was also comprehensive and brief.

    I think the most beneficial part of your post is the inclusion of possible format choices and their compatibilities. I think one of the biggest problems that people designing and uploading on the internet run into deals with browsers and compatibility. It made a lot of sense for you to include the extra information.

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